CURRICULUM VITAE — PROJECT LIST
Retail:
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JC Multi-brand store | Nike, Converse, The North Face, Champignon | Tunis
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Multi-brand cosmetics store | confidential | concept and design guidelines
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Reona | artisanal concept store | Tunis
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Ben Yedder Coffee Shop | Bizerte
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Ben Yedder Coffee Shop | La Marsa
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Ben Yedder Coffee Shop | Alain Savary
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Maneken Store | La Marsa
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Maneken Store | Sfax
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Maneken Store | Sousse
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Rayar Store | Multi-brand: Valentino, Trussardi, Liu Jo | Nasr Mall, Tunis
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Rayar Store | Azur City, Tunis
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CSS Store | Sfax
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Encora Store | Sidi Bouzid
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C’Café Store | La Marsa, Tunis
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Pharmacie des Parcs | Concept | Tunis
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French Touch | Sfax
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Ibn Khaldoun Restaurant | Tunis
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Le Coin Gourmand Fine Grocery | Tunis
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Saraya Pop-up Store | Carrefour, Tunis
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Colorado Paint | Concept and design guidelines | Tunisia
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Lyoum | Design review
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Coquet Accessories | Concept development and design guidelines | Turkey
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Coquet Accessories | Manar City, Tunis
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Coquet Accessories | Tunisia Mall, Tunis
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Coquet Accessories | Geant, Ariana
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Bondin Shop | Nabeul
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Masmoudi Pastry Shop | Concept and design guidelines | France
Offices:
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World Bank | PAI | Administrative guidebook – government-type project
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Venari Security Center of Excellence | Consulting and IT company offices | Lac 2, Tunis
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New Medica | Headquarters of a dermo-cosmetic company | Ben Arous, Megrine
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Next Seidor | Consulting and IT company office | Lac 1, Tunis
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Infor Tunisia | Consulting and IT company office | Lac 1, Tunis
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Min Clinique | Group medical practice | Gaillac, France
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MAS Audit | Chartered accountant office | Centre Urbain Nord, Tunis
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Improve Software | Consulting and IT company office | Pôle El Ghazala, Ariana
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Ophthalmology Clinic | Bardo, Tunis
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Dental Clinic | Sousse
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Orange Offices | Master planning | Amiens, France
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ENEDIS Offices | Master planning | Limoges, France
Design:
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Furniture design (various) | Collaboration with Carmelo Reale
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Hilton Hotel Room | Collaboration with DLG
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Apartment | Latin Quarter, Paris
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Apartment | Lac 2, Tunis
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Living Room in a private residence | Geneva
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Living Room in a private residence | Jammel
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Living Room in a private residence | La Goulette
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Bedrooms and offices in a private residence | Tunis
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Bedroom and Living Room in a private residence | Tunis
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Secondary home studio | Sousse
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Dental Clinic | Centre Urbain, Tunis
Competitions:
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Coffee Shop – Abidjan – 150 m²
HOUSEHAM HENDERSON ARCHITECTS — PARIS — Collaboration — 2013 / 2015
Collaboration with architect Xavier Manera
Retail:
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Richard Mille – Avenue Matignon, Paris – 280 m²
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Richard Mille – Monte Carlo Casino, Monaco – 22 m²
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Richard Mille – Grand Hotel Kempinski, Geneva – 90 m²
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Galeries Lafayette – Place Masséna, Nice – 12,800 m²
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Nespresso – Rue du Bac, Paris – 150 m²
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Nespresso – Place du Capitole, Toulouse – 360 m²
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Tumi – Terrasses du Port Mall, Marseille – 140 m²
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Farrow & Ball – Lyon – 100 m²
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JD Sports – Dijon – 302 m²
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JD Sports – Orléans – 287 m²
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Nike – Tours – 920 m²
Mixed-use Office & Retail:
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R+6 Mixed-use Building – Cannes – 2,500 m²
CARBONDALE ARCHITECTURE — PARIS — Collaboration — 2011 / 2013
Collaboration with architects Eric Carlson and Pierre Tortat
Retail:
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BMW Showroom – Avenue George V, Paris – 800 m²
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BMW Showroom – Park Lane Street, London – 600 m²
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Longchamp Flagship Store – Rue Saint-Honoré, Paris – 800 m²
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Longchamp – New Bond Street, London – 350 m²
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Longchamp Store – Madison Avenue, New York – 400 m²
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H.Stern Store – Iguatemi Faria Lima Mall, São Paulo – 400 m²
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Paspaley Store – Crown Casino, Melbourne – 42 m²
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Iguatemi Rio de Janeiro Mall – Barra de Tijuca, Rio – 72,000 m²
Offices:
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H.Stern Headquarters – Ipanema, Rio de Janeiro – 680 m²
Furniture Design:
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Literary Café – JK Iguatemi Mall, São Paulo – 150 m²
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Mistral Bar – JK Iguatemi Mall, São Paulo – 75 m²
M.B STUDIO — PARIS — Collaboration — 2009 / 2010
Collaboration with interior designer Michel Boyer
Residences:
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Private Apartment – Avenue Montaigne, Paris – 120 m²
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Manor – Knightsbridge, London – 800 m²
Furniture Design:
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Creation of a 13-piece furniture collection – Edition Rouve
Hotels:
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Hotel L’Abbaye Suites (4-star) – Paris – 30 m²
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Hotel Riu Palace Oceana Suites (5-star) – Hammamet – 38 m²
Offices:
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MAAF Insurance Headquarters – Niort
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BNP Bank Agency – Tunis – 200 m²
INTERNSHIPS
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Estetika – Tunis
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Architecture Department – Folla Immobilière – Sousse
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Creatys Architecture – Sousse
With a grandfather and father who were jeweler-designers, Rima Masmoudi grew up in a creative setting that fused art with technique and reconciled refinement with rigor.
Having graduated as an interior designer from the Ecole Supérieure des Sciences et Technologies de Design in Tunis in 2008, she moved to Paris where she joined Michel Boyer's MBStudio firm. [Michel Boyer was an ambassador of the French spirit and timeless aesthetics, his clients included prestigious houses such as Dior, Balmain, Lanvin, Moët & Chandon, and projects for Karim Aga Khan, Baron Élie de Rothschild and Liliane Bettencourt...]
In 2011, she obtained her master's degree in design, media and technology from the University of Paris 1-Panthéon Sorbonne in Paris. She joined the prestigious architectural firm Carbondale [an internationally renowned firm specializing in the creation of concept stores for luxury brands such as Louis Vuitton, Longchamp, BMW, Celine, TAG Heuer, H Stern, Escada and Paspaley Pearls... The design philosophy with Eric Carlson, the founder of Carbondale, is first and foremost based on a search for the "exceptional"].
A very enriching experience, in concept creation and development, which she crowned with the multinational Househam Henderson Architects. [It is an eminent and internationally recognized structure that offers an architectural implementation service for major commercial brands around the world].
To be fully versatile and autonomous, she perfected her skills in project management, French ERP regulations, construction site monitoring, financial and administrative files. This thanks to Househam Henderson Architects where she was entrusted with the responsibility of fully managing the projects of the prestigious Richard Mille brand.
In 2015, the Richard Mille brand opened its flagship store on Avenue Matignon, its boutique at the Casino de Monaco and then a third at the Grand Hôtel Kimpinski in Geneva.
In 2016, Rima Masmoudi created her own interior design agency specializing in commercial architecture.

