Client: Chamber of Crafts of Frankfurt-Rhein-Main (Germany)
Partners: National Office of Tunisian Crafts (ONAT) & Regional Delegation of Crafts of Manouba
Framework: REÔNA Project – Strengthening the Capacity of Tunisian Crafts

As part of the REÔNA project, I was commissioned to design an innovative concept store dedicated to promoting Tunisian crafts.
This unique place was designed as a contemporary setting, capable of enhancing the creations of 25 artisans selected for their know-how, their creativity and the richness of their heritage.

The design of the point of sale meets a dual requirement: to offer an elegant and immersive shopping experience, while respecting the artisanal identity of the products on display.
I focused on creating a balanced, modular and refined scenography, where each object finds its rightful place.

This project combines high-end retail design, authentic materiality, and commercial strategy, in a fully personalized approach.

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